The Bulldog train steamrolls into summer with more record-high traffic in May, and this time almost exclusively penned by our brilliant contributors. One incredibly popular research piece was the lone exception, examining the stressful outlook of millennials and Generation Z consumers and employees in the ever-changing post-pandemic world, based on the eye-opening research of business consultancy Deloitte.
Top-ranking byline contributions offered thought-provoking perspectives on a wealth of topics, including the state of PR relevance, the importance of professional measurement analysis, the critical tools you need in your PR tech stack, the urgency of adding digital accessibility to your brand’s online strategy, ethical tips for building trust and credibility, and more.
In case you missed a few of last month’s leading posts, we have assembled the Top 10 right here for you. Happy reading, and here’s hoping your summer gets off to a great start. Thanks as always for your incredible support!
Seeking purpose, finding stress: New Gen Z and millennial research finds these generations stay true to their values in a changing world
Communicators have been trying to crack the code of rising generations for a long time, and find that each new one becomes more complicated. Millennials and Gen Z are two of the toughest, but new research provides insights into how their perceptions are taking shape.
PR is in danger—again—of losing relevance: What’s missing this time?
Is the PR industry in danger of losing access to budgets and being pushed further to the edge of the marketing matrix? For the third time? Yes, but we can stop it. Here’s an overview of the first two mistakes, and how we can avoid a third.
5 ways AI can support your earned media programs
With the advancement of technology, particularly AI, organizations have a powerful tool at their disposal to streamline and optimize their media relations efforts. Here are five ways AI can support your media relations programs.
8 tools you need to build an effective PR tech stack for digital communications
With more methods of outreach than ever, and with marketing teams often spread remotely, effective PR becomes more challenging. That’s why you need the best PR tech. Here are 8 tools you absolutely need in your PR tech stack.
The important role of media monitoring in market intelligence
To obtain a competitive advantage, media monitoring has become crucial. But what part does media monitoring play in market intelligence? Here we discuss the role of media monitoring, and the right techniques to create maximum impact.
Trust me, your team is not trained for PR measurement: Here’s why it’s a job best left to the pros
As a PR professional, I have witnessed the rise of PR measurement manyfold over the last 10 years. Today the conversation is not about trying to show the value of measurement, but rather which metrics and what measurement programs are best for a given objective.
Ethical communication in the digital age: Best practices for building trust and credibility
In the golden age of digital media and AI, the ethical and moral challenges concerning the PR industry seem unprecedented. Here we offer you some expert-backed insights on how to communicate ethically in the digital age.
Why digital accessibility should be part of every PR professional’s strategy
By ensuring your digital content is accessible, you not only comply with various legal standards but also open your brand to a broader audience, enriching user engagement and ultimately positively impacting your bottom line.
7 B2B email marketing campaigns to inspire you in 2024
The stakes are higher in B2B and getting your email marketing right is critical. You have to up the ante when it comes to personalization, offering value, and reaching the right person at the right time. These 7 campaign examples demonstrate.
5 tips for staying on top of your online reputation and protecting your brand
Managing your online reputation? Here are 5 tips to keep on top of your reputation’s status and safeguard your brand. By following these strategies, you’ll not only protect your reputation but also stay on track for continued growth and improvement.
