Ioana Wilkinson, Author at Agility PR Solutions https://www.agilitypr.com/pr-news/author/ioanawilkinson/ Media Relations... Streamlined Thu, 24 Oct 2024 04:09:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 Flip the script: 7 ways to turn negative branding into a positive PR success story https://www.agilitypr.com/pr-news/public-relations/flip-the-script-7-ways-to-turn-negative-branding-into-a-positive-pr-success-story/ Thu, 24 Oct 2024 04:04:09 +0000 https://www.agilitypr.com/?p=87387 One of the top skills you can have as a PR rep? Using bad publicity or negative perceptions to create an opportunity for success is especially important in a digital-first world where brands are more vulnerable than ever to public scrutiny and social backlash. Whether you’re helping one of your PR clients put out a […]

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]]> Crisis performance strategies: 8 ways to turn chaos into opportunity https://www.agilitypr.com/pr-news/public-relations/crisis-performance-strategies-8-ways-to-turn-chaos-into-opportunity/ Tue, 22 Oct 2024 04:03:34 +0000 https://www.agilitypr.com/?p=87284 Chaos hits when you least expect it.  One minute, your client’s brand is thriving. And the next, a social media storm or event puts everything at risk. But here’s the thing … Crises don’t have to break your client’s brand. Handling a crisis with integrity can showcase your client’s resilience, agility, and dedication to their […]

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]]> 8 common press release distribution mistakes and how to fix them https://www.agilitypr.com/pr-news/public-relations/8-common-press-release-distribution-mistakes-and-how-to-fix-them/ Fri, 11 Oct 2024 04:02:20 +0000 https://www.agilitypr.com/?p=87259 Press releases are a chance to amplify a brand’s message. But too often, companies see little return on their efforts.  The problem is that press release distribution has its challenges. Falling into these traps can derail even the most compelling press release. And when a press release flops, it doesn’t just waste your time. It […]

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]]> Brewing success: How companies in the well-being and entertainment industry can enhance their brand through strategic PR https://www.agilitypr.com/pr-news/public-relations/brewing-success-how-companies-in-the-well-being-and-entertainment-industry-can-enhance-their-brand-through-strategic-pr/ Fri, 11 Oct 2024 04:01:13 +0000 https://www.agilitypr.com/?p=87279 The wellness and entertainment industries are fast-paced and highly competitive. Your brand can thrive one minute and be forgotten the next.  That’s why it’s essential to have PR strategies that help you establish a name for yourself. Whether your company focuses on mental health, physical health, or entertainment, the right PR moves can help your […]

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]]> 6 best practices to incorporate diversity and inclusion in modern PR campaigns https://www.agilitypr.com/pr-news/public-relations/6-best-practices-to-incorporate-diversity-and-inclusion-in-modern-pr-campaigns/ Mon, 30 Sep 2024 04:03:10 +0000 https://www.agilitypr.com/?p=86939 If your PR campaigns only feature a small part of society, you will miss the opportunity to connect with the wider world.  A variety of stories and experiences shows that your company understands the rich diversity of our society. It also tells your audience that you value everyone’s experiences.  So, how can you bring diversity […]

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]]> Beyond damage control: 8 proactive approaches to reputation crisis management https://www.agilitypr.com/pr-news/public-relations/beyond-damage-control-8-proactive-approaches-to-reputation-crisis-management/ Mon, 08 Jul 2024 04:03:57 +0000 https://www.agilitypr.com/?p=84683 As a PR pro, you’ve seen how a strong brand reputation can foster customer trust and encourage business success.  You’ve also seen how reputational damage can negatively affect customer sentiment and a business’s bottom line. That’s why it’s your job to help your clients maintain a positive public image. And one of the most effective […]

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]]> The pros and cons of targeting different media channels with your PR campaigns https://www.agilitypr.com/pr-news/public-relations/the-pros-and-cons-of-using-different-media-channels-for-your-pr-campaigns/ Tue, 07 Nov 2023 05:03:10 +0000 https://www.agilitypr.com/?p=78632 When it comes to building successful PR campaigns, choosing which media channels to focus on plays a critical role.  In today’s digital era, traditional media channels are no longer the sole players. The rise of digital media and social platforms has opened up new avenues for effective communication and audience engagement.  The takeaway? Understanding the […]

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]]> 7 ways to craft concise and compelling content for on-the-go mobile users https://www.agilitypr.com/pr-news/public-relations/7-ways-to-craft-concise-and-compelling-content-for-on-the-go-mobile-users/ Thu, 12 Oct 2023 04:01:10 +0000 https://www.agilitypr.com/?p=78137 Struggling to capture and hold your audience’s attention in our mobile-focused world?  In today’s article, we’re exploring mobile-based strategies and practical tips you can use to craft concise and compelling content that resonates with your ideal customer.  By implementing the following techniques, you’ll be able to create engaging content that cuts through the noise and […]

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]]> 6 tips for measuring the impact of your PR campaigns on your brand reputation and awareness https://www.agilitypr.com/pr-news/public-relations/how-to-measure-the-impact-of-your-pr-campaigns-on-your-brand-reputation-and-awareness/ Wed, 12 Jul 2023 04:01:12 +0000 https://www.agilitypr.com/?p=75810 Brand awareness is something all businesses strive for. After all, being well-known among your target audience can significantly boost your brand to the next level.  But there’s a difference between being famous and infamous.  In other words, not all brand awareness is positive. Too much negativity (and sometimes even the slightest amount) can wreak havoc […]

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]]> 8 ways to incorporate DEI into your PR strategy that highlight your brand’s commitment https://www.agilitypr.com/pr-news/public-relations/8-ways-to-incorporate-dei-into-your-pr-strategy-that-highlight-your-brands-commitment/ Mon, 03 Jul 2023 04:01:45 +0000 https://www.agilitypr.com/?p=75544 Promoting diversity, equity, and inclusion (DEI, or DE&I) has become a key goal for global and national organizations that are committed to fair representation and equality for all. But having a goal and taking action toward it are two very different things.  That’s why it’s absolutely crucial that PR practitioners and communication specialists begin strategizing […]

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