Natasha Lane, Author at Agility PR Solutions

6 types of content you need on your website for maximum engagement and conversions

Natasha Lane — Wed, 23 Oct 2024 04:03:30 +0000

Your website is your storefront, which is why you need to put your best foot forward if you want to attract your target audience. But, unlike traditional mall, a digital marketplace is huge, meaning that you compete against thousands of other companies. With more than a billion websites populating the web, it’s getting harder to […]

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7 ways to use content to build trust and convert more website visitors into customers

Natasha Lane — Thu, 01 Aug 2024 04:01:12 +0000

For a long time, content marketing was considered merely a way to attract customers to your brand. And, sure, high-quality posts (distributed via your company blog or social media profile) are still practically unmatched in their ability to generate brand and product awareness. Nonetheless, investing in customer-centric content can deliver numerous advanced benefits. A well-developed […]

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7 website design myths to leave behind—and what to do instead

Natasha Lane — Tue, 09 Jul 2024 04:02:00 +0000

For many business owners, the idea of an aesthetically stunning, highly functional website falls into the category of nice-to-haves in their digital marketing strategies. And considering the cost of building a first-rate website, this is understandable. But truthfully, not investing in your business site is a huge mistake that could prevent your brand from reaching […]

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8 tips for designing your website with the ideal customer in mind (with examples)

Natasha Lane — Tue, 09 Jan 2024 05:03:05 +0000

In order for your website design to be the best it can possibly be, you’ll need to take into account numerous factors. One of the most important ones is your ideal customer. No matter how functional or pretty you believe your website to be, if your target audience disagrees, you won’t achieve your desired results. […]

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6 reasons to create long-form content—and how to do it right

Natasha Lane — Wed, 26 Apr 2023 04:02:07 +0000

In order for your content marketing strategy to achieve all the goals you set for it, you need to ensure that it’s populated with various types of content. Long-form content is one of them, and it’s definitely important. Here are six compelling reasons to invest time and effort in this format and tips on how […]

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7 content marketing myths to leave behind—and what to do instead

Natasha Lane — Tue, 18 Apr 2023 04:03:48 +0000

The content marketing landscape is filled with myths and untruths that a lot of marketers, unfortunately, still believe in. When they accept them as gospel and try to put them to work, they quickly discover the results they were hoping for are nowhere in sight. Let’s take a look at seven of the most common […]

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6 tips for creating shareworthy content in 2023—and examples of how it works

Natasha Lane — Wed, 15 Mar 2023 04:02:59 +0000

There’s no denying that content marketing is indispensable for generating new leads, boosting brand awareness, and keeping your audience engaged. But the problem is that you can’t simply produce average content and expect it to work. With 600 million blogs worldwide, it can be difficult to cut through all that noise and attract readers, so […]

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