Richard Carufel, Author at Agility PR Solutions

New study shows how AI will drive massive changes to market research in 2025, revealing 4 key trends that will reshape the industry

Richard Carufel — Mon, 28 Oct 2024 04:03:31 +0000

Leaving no stone unturned, AI continues its march through the nooks and crannies of business operations, and new research from experience management firm Qualtrics reveals a significant impact on market research in the coming year and beyond—showing that within three years, more than half of market research may be done using AI-created, synthetic personas instead […]

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Patience is running out on AI customer service: One bad AI experience will drive customers away, say 7 in 10 surveyed consumers

Richard Carufel — Wed, 11 Sep 2024 04:03:49 +0000

Brands and businesses are increasingly turning to AI-powered customer service to reduce costs and increase efficiency, but the majority of participants in a new survey from customer experience and business process outsourcing firm Acquire BPO have had plenty of time to make their AI-driven customer service functional and satisfactory, As companies, they risk alienating a […]

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As brand loyalty becomes more elusive, consumer expectations drive significant loyalty swings in 2024 Brand Keys Loyalty Leaders rankings

Richard Carufel — Tue, 10 Sep 2024 04:04:16 +0000

Brand loyalty was never an easy achievement, but the metric has gotten exponentially tougher in the post-pandemic age. Among myriad determinants, ever-evolving—and ever-escalating—consumer expectations are the key drivers of loyalty, and meeting them has never been more difficult, according to the 2024 Brand Loyalty Leaders List from loyalty and engagement research firm Brand Keys, which […]

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As election politics heat up, Americans still want business to stay quiet on public policy—what do they want brands to chime in on instead?

Richard Carufel — Thu, 05 Sep 2024 04:03:16 +0000

The 2024 presidential election noise is becoming deafening across all media, and U.S. adults are well aware that it will only get louder over the next 8 weeks, so they’d prefer to not hear about politics or current events from brands and businesses, at least for now. This silence mandate has been building up in […]

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Can man and AI work together in harmony? So far, it’s been a struggle—balancing new AI tools and human talent is a huge challenge for most companies

Richard Carufel — Wed, 04 Sep 2024 04:04:15 +0000

When generative AI made its grand entrance into the business world at the end of 2022, the initial panic was that the new tech was going to displace many human jobs. But it didn’t. Then, once we realized we had no idea how to use it efficiently and responsibly, suddenly we were going to need […]

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Deepfakes and the media literacy gap: What you need to know

Richard Carufel — Tue, 03 Sep 2024 04:02:34 +0000

The recent controversy surrounding Elon Musk’s sharing of an AI-generated deepfake video impersonating Vice President Kamala Harris has led to numerous inquiries about the implications of deepfakes and the broader media literacy challenges they pose. One firm has identified a “media literacy gap” that empowers the impact of deepfakes and endangers the public with a […]

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Big AI is here: Many businesses in the US and UK are upping their investments to $25 million this year, despite privacy and talent concerns

Richard Carufel — Mon, 19 Aug 2024 04:03:03 +0000

Let it be officially said: the era of Big AI has arrived, evident in the deeper-pockets investments many businesses are now making in the revolutionary (yes, AI is worthy of the buzzword) and powerful technology. New research from tech consulting firm Searce shows an early but significant group of companies in the US and UK […]

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Standing out amid election noise: Comms expert offers ‘Anti-PR’ insights for handling the media frenzy as November approaches

Richard Carufel — Fri, 16 Aug 2024 04:03:21 +0000

The tide is turning on consumers’ brand-purpose demands—taking political and societal stances, which was stressed as a key strategic positioning tactic for brands as recently as a year ago, has fallen out of favor with most Americans as the presidential election season kicks into gear. According to a survey conducted last year, only 41 percent […]

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New research affirms the need for AI regulation in the US—but also reveals a notable lack of trust in the U.S. Government’s approach to AI regulation

Richard Carufel — Wed, 14 Aug 2024 04:03:40 +0000

AI needs oversight—almost all tech and data execs have said as much—and new research from data intelligence firm Collibra affirms this, finding that virtually all respondents (99 percent) cite threats necessitating AI regulation in the US. However, the survey data also reveals that many decision makers, regardless of organization, express skepticism in the U.S. government’s […]

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The chatbot’s Achilles’ heel: More than half of US businesses use AI in customer service, but the biggest obstacle remains the same—winning consumer trust

Richard Carufel — Tue, 13 Aug 2024 04:03:52 +0000

Trust has been generative AI’s most formidable foe since the wunderkind tech first became a business tool. Consumers just can’t seem to cross that bridge when it comes to customer service, even with the businesses they’ve known and trusted for years. Chatbots got off to an inauspicious start with shoppers, and although they have progressed […]

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