NEW YORK, NEW YORK (October 29, 2024) — Fairmont Golden Prague has appointed The Brandman Agency as its agency of record for both the United States and United Kingdom markets. The property is pleased to stand alongside such prominent figures within the agency’s portfolio of global, luxury travel, and lifestyle clients. Situated in the heart of Prague’s UNESCO World Heritage Centre Old Town, the soon-to-open hotel, managed by Fairmont Hotels & Resorts, is housed in one of the city’s most iconic and historic buildings and located at the gate of the prestigious Pařížská Boulevard on the banks of the Vltava River.
With its commitment to preserving cultural and artistic history, the hotel’s multi-million Euro renovation project will honor the architecture of the landmark building – one of the world’s foremost representations of the Brutalist style – while breathing new life into the space and the city as a whole. Seamlessly incorporating Czech influences into its contemporary design, guests will find an atmosphere of sophistication and cultural significance alongside modern comfort, personalized service, and immersive local experiences.
When speaking on the development, Managing Director of Fairmont Golden Prague, Gerhard Struger, shared, “Our goal is to restore the hotel’s legacy as a dynamic community hub. It is important not only for our guests to have the highest levels of service during their stay, but for locals to feel welcome to explore our conceptual square installation, lounge in our greenspaces, and indulge in our diverse culinary offerings. We’re thrilled to partner with Fairmont Hotels & Resorts in reimagining of this iconic Prague landmark as the essence of a Fairmont hotel is one that is deeply connected to its community and contributes back to the overall destination in which it resides.”
The hotel will feature 320 elegant rooms, suites, and serviced residences, all designed to be calming sanctuaries featuring the beauty of the Czech capital as their centerpiece. Six diverse locations to drink and dine in style will ensure guests are spoiled for choice, from Zlata Praha, a seasonally driven, zero-waste fine dining experience to Golden Eye, offering Southeast Asian cuisine, 1970’s-inspired vibe, rooftop views, and resident DJs. Those looking to experience the iconic Czech beer culture should not miss Greenhouse, the hotel’s all-day venue where guests can enjoy Czech Pilsner, fine wines, and snacks prepared on the restaurant’s Josper grill while taking in views of the riverbank.
“We are delighted to welcome Fairmont Golden Prague to The Brandman Agency’s outstanding client roster,” says Melanie Brandman, Founder and CEO of The Brandman Agency. “The hotel will showcase an elevated design concept that will breathe new life into this historic property and present travelers with a new global benchmark in luxury accommodation and cultural immersion.”
While the building itself has been considered a work of art since its inception in the late 1970s, the hotel will also be home to one of the country’s most impressive and extensive collections of works fueled by the owner’s passion for Czech art and film. Among the treasures awaiting guests are chandeliers by René Roubíček that evoke thistle flowers; Miroslav Hejný’s sculpted wooden colonnades; and Čestmír Kafka’s gilded ceiling sculptures.
Guests seeking a respite from the day’s adventures, can relish in tailored wellness experiences at the property’s signature 1,400 sqm Fairmont Spa. Here, skilled therapists will focus on an integrated approach to healing, drawing on traditional and technological practices to craft truly personalized treatments. Guests are invited to explore the five treatment suites, private spa garden, saunas, steam baths, fitness studio, indoor pool, and central Prague’s only outdoor swimming pool.
Fairmont Golden Prague will offer the exclusive Fairmont Gold experience, a redefined club lounge concept for business and leisure travelers. Benefits will include a private check-in upon arrival and access to the elegant Fairmont Gold Lounge, featuring complimentary healthy breakfast, afternoon tea, evening canapés, late-night dessert buffet, and honor bar. Additionally, the hotel will have a 600-square meter column-free ballroom, exemplary event spaces, and three exclusive C-Suite Rooftop Boardrooms, all offering private terraces and the latest audio-visual equipment.
Fairmont Golden Prague is slated to open in early 2025, ushering in a new era for the storied hotel. More information on the hotel is to come.
About The Brandman Agency
Founded in 2000 by Melanie Brandman, The Brandman Agency is a dynamic, results-driven public relations firm representing some of the world’s most prestigious luxury travel and lifestyle brands including several Marriott International and Ritz-Carlton properties, Raffles Singapore, COMO Hotels and Resorts, Cathay Pacific Airways, and La Mamounia. For more information on The Brandman Agency visit www.brandmanagency.com.
About Fairmont
Fairmont Hotels & Resorts is where the intimate equally coexists with the infinite – an unrivaled portfolio of more than 88 extraordinary hotels where grand moments of life, heartfelt pleasures and personal milestones are celebrated and remembered long after any visit. Since 1907, Fairmont has created magnificent, meaningful and unforgettable hotels, rich with character and deeply connected to the history, culture and community of its destinations – places such as The Plaza in New York City, The Savoy in London, Fairmont San Francisco, Fairmont Banff Springs in Canada, Fairmont Peace Hotel in Shanghai, and Fairmont The Palm in Dubai. Famous for its engaging service, awe-inspiring public spaces, locally inspired cuisine, and iconic bars and lounges, Fairmont also takes great pride in its pioneering approach to hospitality and leadership in sustainability and responsible tourism practices. Fairmont is part of Accor, a world leading hospitality group counting over 5,400 properties throughout more than 110 countries, and a participating brand in ALL – Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences.
