Executive Positioning Services
In August 2024, APCO’s research arm, APCO Insight, conducted a nationally representative survey of over 1,000 adults living in the United States to explore perceptions of expectations of customers, employees and other stakeholders regarding executive visibility.
Findings confirm that enhancing the reputation of CEOs and executives is crucial, as they significantly influence recommendations, employment and investment decisions.
Authoritative CEOs who share their knowledge and perspective on industry issues and trends through articles, white papers, speeches or presentations not only offer insights and solutions to wider audiences but are also viewed as leaders that drive their businesses forward.
- When asked from which channels they preferred to hear from a company’s CEO, almost half (46%) preferred the company’s website. Over one third (37%) preferred media interviews, particularly those with higher levels of education.
CEO communications are part of an overall reputation management strategy. Contact Kelly Stepno at kstepno@apcoworldwide.com to learn more about how to grow your company’s reputation through a holistic strategy in which executive positioning is a key element.
