PR Profiles Podcast - Agility PR Solutions https://www.agilitypr.com/blogcategory/pr-profiles/ Media Relations... Streamlined Thu, 03 Aug 2023 01:32:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 PR Profiles, Episode 32: A Conversation with Stephanie Wight, VP of Media Relations at CURA Strategies https://www.agilitypr.com/blog/post/pr-profiles/pr-profiles-episode-32-a-conversation-with-stephanie-wight-vp-of-media-relations-at-cura-strategies/ Thu, 03 Aug 2023 12:30:29 +0000 https://www.agilitypr.com/?post_type=blog&p=76207 Creating essential guidelines for generative AI in PR and healthcare Before joining CURA Strategies in April 2023, Stephanie Wight had already spent a decade working creatively to translate complex healthcare issues for lay audiences and secure top-tier media coverage for patient advocacy organizations, hospitals and health systems, professional societies and government agencies. In her new […]

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]]> PR Profiles, Episode 31: A Conversation with Brandon Wilson, APR, Chairman, President and CEO of Wilbron Inc. https://www.agilitypr.com/blog/post/pr-profiles/pr-profiles-episode-31-a-conversation-with-brandon-wilson-chairman-president-and-ceo-of-wilbron-inc/ Thu, 06 Jul 2023 12:30:10 +0000 https://www.agilitypr.com/?post_type=blog&p=75683 The rise of specialists in PR and how to get paid three times A few years ago, Brandon Wilson identified an opportunity in the PR industry and adjusted the practices at his agency, Wilbron Inc., accordingly. “What has happened over time is that [the PR industry’s] doubling down on training professionals to be generalists has […]

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]]> PR Profiles, Episode 30: A Conversation with Wendy J. Roundtree, APR, founder and lead strategist of Jarel Communications https://www.agilitypr.com/blog/post/pr-profiles/pr-profiles-episode-30-a-conversation-with-wendy-j-roundtree-apr-founder-and-lead-strategist-of-jarel-communications/ Thu, 15 Jun 2023 12:30:42 +0000 https://www.agilitypr.com/?post_type=blog&p=75261 The importance of social responsibility and the four bottom lines of business When asked in her PR Profiles interview about the establishment of her social impact agency, Jarel Communications, Wendy J. Roundtree reflects on a recurring pattern of service that has shaped her life.   “Growing up, I remember calling the news ‘Bad News’ because it […]

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]]> PR Profiles, Episode 29: A Conversation with Melissa Orozco, Founder and Chief Impact Strategist at Yulu PR https://www.agilitypr.com/blog/post/pr-profiles/pr-profiles-episode-29-a-conversation-with-melissa-orozco-founder-and-chief-impact-strategist-at-yulu-pr/ Thu, 01 Jun 2023 12:45:41 +0000 https://www.agilitypr.com/?post_type=blog&p=74574 Exploring the principles of impact relations and getting at the heart of brand authenticity Eight years ago, after deciding that public relations did not accurately encapsulate her agency’s scope, Melissa Orozco, founder and Chief Impact Strategist at Yulu PR, decided to create a new industry: impact relations.   “As more PR firms came into the B […]

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]]> PR Profiles, Episode 28: A Conversation with Ira Gostin, Founder of G8 Strategies https://www.agilitypr.com/blog/post/pr-profiles/pr-profiles-episode-28-ira-gostin-founder-of-g8-strategies/ Thu, 18 May 2023 12:30:49 +0000 https://www.agilitypr.com/?post_type=blog&p=74059 It’s not just about the numbers: Why successful investor relations is story-driven How does a photojournalist become the founder of an investor relations (IR) agency? Well, if you’re our latest PR Profiles guest, Ira Gostin, a party is involved. Before Ira was driving communications and branding for a $400 million IPO, he was a photographer […]

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]]> PR Profiles, Episode 27: A Conversation with Nick Lee-Rogers, Head of Events at Hatch https://www.agilitypr.com/blog/post/pr-profiles/pr-profiles-episode-27-a-conversation-with-nick-lee-rogers-head-of-experiential-at-hatch/ Thu, 04 May 2023 12:01:20 +0000 https://www.agilitypr.com/?post_type=blog&p=73740 Busting experiential marketing myths “For me, there’s nothing that quite beats the face-to-face interaction,” says Nick Lee-Rogers, our latest PR Profiles guest. It should come as no surprise then that Nick is the Head of Events at Leeds-based PR agency, Hatch. Nick joined Hatch in January 2022 with a mission to champion the agency’s experiential […]

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]]> PR Profiles, Episode 26: A Conversation with Anan Abu Rmieleh, Director of Comms at Leaders International https://www.agilitypr.com/blog/post/pr-profiles/pr-profiles-episode-26-a-conversation-with-anan-abu-rmieleh-director-of-comms-at-leaders-international/ Thu, 20 Apr 2023 12:11:07 +0000 https://www.agilitypr.com/?post_type=blog&p=73470 Why your communications team needs to be involved at the product design stage for maximum impact “What’s easier to sell as a PR person: a flight to the moon or just another pen?” asks Anan Abu Rmieleh, Director of Communications for Leaders International, in his interview for the PR Profiles podcast. “When you’re marketing a […]

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]]> PR Profiles, Episode 25: A Conversation with Yaneiza Echezarraga, Co-Founder of Twin Minds Media https://www.agilitypr.com/blog/post/pr-profiles/pr-profiles-episode-25-a-conversation-with-yaneiza-echezarraga-co-founder-of-twin-minds-media/ Thu, 06 Apr 2023 12:53:04 +0000 https://www.agilitypr.com/?post_type=blog&p=73171 Why you have to go beyond ‘cookie-cutter’ campaigns to reach the U.S. Hispanic market Yaneiza Echezarraga, co-founder of Twin Minds Media and our latest PR Profiles guest, helps brands and other PR agencies go beyond “cookie-cutter” campaigns and activations to reach the U.S. Hispanic market in authentic ways. “What we see often is that brands […]

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]]> PR Profiles, Episode 24: A Conversation with Michelle Egan, 2023 PRSA Chair https://www.agilitypr.com/blog/post/pr-profiles/pr-profiles-episode-24-a-conversation-with-michelle-egan-2023-prsa-chair/ Thu, 16 Mar 2023 12:34:53 +0000 https://www.agilitypr.com/?post_type=blog&p=72822 The importance of ethical communications and what’s ahead for PRSA When last we spoke with Michelle Egan, she had just been named the 2022 PRSA Chair-Elect. Over a year later, she joined us again for another episode of PR Profiles, this time as 2023 PRSA Chair. Chatting with host Richard Carufel, Michelle offered her thoughtful […]

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]]> PR Profiles, Episode 23: Adam Ritchie, author of “Invention in PR” https://www.agilitypr.com/blog/post/pr-profiles/invention-in-pr-and-why-an-appreciation-for-the-absurd-is-an-essential-skill-according-to-adam-ritchie-pr-profiles/ Thu, 02 Mar 2023 15:45:09 +0000 https://www.agilitypr.com/?post_type=blog&p=72344 Invention in PR and why an appreciation for the absurd is an essential skill “As PR people, we’re usually at the end of the [product] conveyor belt, and whatever plops onto the belt, we have to go make magic with that,” says Adam Ritchie, principal at Adam Ritchie Brand Direction in his interview for the […]

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