The wellness and entertainment industries are fast-paced and highly competitive. Your brand can thrive one minute and be forgotten the next.
That’s why it’s essential to have PR strategies that help you establish a name for yourself.
Whether your company focuses on mental health, physical health, or entertainment, the right PR moves can help your brand get noticed.
Let’s take a closer look at how strategic PR can help brands in wellness and entertainment rise above the noise.
And create lasting relationships with their target audiences.
Security in PR
Security is paramount in industries like wellness and entertainment, so companies must monitor their employees’ internal and external communications for potential PR mishaps. But something like a DMARC checker can be a double-edged sword.
It’s great for stopping phishing attempts but also allows access to email, which irresponsible people without integrity can misuse.
Management and PR teams must use this technology appropriately and assure employees that it will only be used in their best interests. Employee trust is crucial to creating PR strategies that win audiences over.
The importance of PR in industries like wellness and entertainment
PR strategies give your audience reasons to engage with your brand.
Without them, you’re relying on people to discover you by chance.
PR creates opportunities for interaction through influencer collaborations, events, and strategic content that resonates with their interests.
For example, a wellness brand offering mental health resources might use PR to partner with mental health professionals for workshops. Or, an entertainment brand might leverage media coverage to promote exclusive events or products by hiring professional event photographers. These strategies invite customers to engage with your brand, making it easier for them to connect on a deeper level.
Without a strong PR strategy, even the best products or services can go unnoticed. But when you control the narrative, you stay top of mind and encourage ongoing engagement.
Let’s explore this a bit deeper.
How well-executed PR can differentiate a brand, build trust, and create a strong emotional connection with the target audience
A strong PR campaign builds trust and connection.
Consumers don’t want brands that just sell—they want brands they can relate to. PR gives you the opportunity to foster genuine relationships with your audience so they see your brand as trustworthy and reliable.
For example, partnering with influencers who align with your brand’s health values shows that you’re authentic about your wellness mission. Hosting events that offer mental health resources shows that you genuinely care about your customers’ well-being.
These initiatives build emotional connections, which can differentiate your brand and encourage loyalty.
The bottom line: When you use PR to speak directly to your target audience’s needs and desires, you create a trust that goes beyond a one-time purchase. They’ll come back because they feel connected to your mission and values.
PR strategies companies in the well-being and entertainment industry can use to enhance their brand
Let’s take a look at some targeted PR strategies your wellness or entertainment brand can use to strengthen your presence and stand out.
Influencer partnerships
Influencers can bridge the gap between your brand and your audience. People trust influencers they follow and admire, so their endorsements are incredibly powerful.
For brands focused on mental health, partnering with mental health professionals and advocates who already have a trusted following helps you position your brand as an authority in the space.
To get started, look for influencers who align with your brand values and have an engaged following that matches your target audience. Let them experience your product or service firsthand and share their honest feedback with their audience. This builds credibility and increases your brand’s reach.
Media coverage
Media coverage is crucial in both wellness and entertainment. When people read about your brand in a trusted publication, it validates your business and encourages virality.
Pitch your story to relevant media outlets, focusing on what makes your brand unique. If you’re in the wellness industry, highlight how your products help people manage specific health challenges or improve well-being. In entertainment, focus on how your company delivers sensational experiences that resonate with modern audiences.
To measure success, track media mentions, article engagement, and how often your brand is featured in high-profile publications.
User-generated content (UGC)
UGC is one of the most authentic ways to promote your brand. Customers sharing their experiences with your products or services can have a more significant impact than any ad you could run.
It’s personal, relatable, and real.
To run a UGC campaign, ask your customers to share photos or videos on social media using your product or service (and add a specific hashtag). Engage with their posts and feature them on your own channels. This strengthens their connection to your brand and also encourages others to engage.
- In wellness, this could mean customers sharing how your products help them manage or prevent health issues.
- In entertainment, fans might post about attending one of your events or enjoying a product you’ve launched.
Affiliate marketing
Affiliate marketing can be a powerful tool for scaling brand awareness and sales. Partner with affiliates who have a strong presence in the wellness or entertainment industries.
For wellness brands, consider partnering with health professionals who can recommend your products to their clients. Entertainment brands might connect with influencers who can promote your events or experiences.
Every time an affiliate shares your brand, it’s another opportunity for your target audience to discover you.
Event marketing
Virtual and in-person events give your brand a chance to engage with and learn from your audience.
You can build deeper connections and collect valuable feedback to help ultra-personalize your offerings to their needs and pain points.
For wellness brands, this might mean hosting a nutrition workshop or inviting health professionals to lead discussions or offer advice. In the entertainment industry, consider organizing concerts, live shows, or online watch parties to get people talking and sharing their experiences with your brand.
Make sure to leave room for Q&A so your attendees can share their needs and struggles with you.
After the event, continue engaging by sending follow-up emails, sharing event highlights, and thanking participants for attending. Be sure to invite them to continue engaging with your brand on your other marketing channels, too.
Examples of wellness and entertainment companies that have successfully used PR to enhance their brand
Let’s examine some real-world examples of brands that have used some of the PR strategies we mentioned above.
Magic Hour tea events
Magic Hour, a tea company that promotes physical and mental well-being, regularly hosts events like
One example is its Tea School, where attendees learn about tea culture and specialty teas like butterfly tea and even take home some goodies. This event builds strong relationships with existing customers and attracts new ones. It also reinforces the brand’s message of wellness, relaxation, and mindfulness.
How to follow suit: Host unique events that align with your brand ethos and deliver tremendous value to your target audience. Poll your audience in advance to learn what events and topics they’d value most.
Kristen Bell and Hers partnership
Kristen Bell, known for her candid discussions about mental health, partnered with Hers, a telehealth platform focused on women’s wellness and anxiety mediactions.
The partnership brought visibility to both the brand and the cause, showing that Hers genuinely cares about mental health advocacy. Bell’s authenticity and trusted voice help build a deeper connection with the audience, making the brand more relatable.
How to follow suit: Partner with aligned, well-known influencers who can advocate for your brand and stir up engagement. Tug on emotion by asking the influencer to share touching stories and authentic experiences in their content.
Cruise America UGC campaign
Cruise America, an RV rental company, started a viral hashtag campaign called #BeThereNo, which its customers still use. The campaign has generated endless UGC content that the brand has capitalized on as social proof.
You can find its UGC content all over Instagram. It’s also linked in a social media feed on Cruise America’s website.
These positive brand mentions help the brand gain instant trust with prospects who come across them.
How to follow suit: Roll out the red carpet for your customers so they want to talk about your products or services. Choose an easy-to-remember hashtag and stick with it for a while to encourage long-term virality. Repurpose the branded mentions you collect as social proof across your campaigns, website, and marketing channels.
Wrap up
Strategic PR gives your brand the power to engage with your target audience in meaningful ways, build trust, and stand out in a competitive market.
Use tactics like influencer partnerships, media coverage, UGC, affiliate marketing, and event marketing to create authentic connections and encourage long-term loyalty.
Whether your company is in the wellness or entertainment space, the right PR strategies will position your brand as a trusted go-to resource. Remain consistent, measure your efforts, and adapt over time to keep your audience engaged.
If you’re ready to enhance your PR efforts and create a tailored strategy, reach out to Agility PR for expert guidance and support.
