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20 great digital marketing campaigns for kids: Leapfrog, Lol Surprises & Mattel
Digital marketing agencies work with many leading kids brands to build their presence, engage with their audience, and drive sales. Here are 20 effective digital marketing campaigns by kids' brands: 1) LEGO's “LEGO Life” App LEGO launched the “LEGO Life” app, a social...
Tips for showcasing your finance capabilities in a press release
When used and timed right, press releases can help your business in multiple ways. Not only can they help you showcase your financial performance and related information to your stakeholders, but they can also boost your visibility among competitors. As formal...
8 common press release distribution mistakes and how to fix them
Press releases are a chance to amplify a brand’s message. But too often, companies see little return on their efforts. The problem is that press release distribution has its challenges. Falling into these traps can derail even the most compelling press release. And...
Budget-friendly email marketing for PR: 4 simple strategies to save money
In public relations, cutting costs is not an easy feat. You need resources to maintain a brand's image and build strong media relationships. Lowering the budget could mean compromising the value of communications. With email marketing, though, PR firms and...
Tips for building a personal brand from scratch
A personal brand can help you make a better impression on prospective employers, earn new clients, and increase your chances of achieving a host of other professional goals. But what if you don’t have any elements in place for your personal brand? How can you build a...
Mastering media relations: PR intelligence tools and tips that create PR success
Do you want more people to see your business, improve your reputation, and get media attention that puts you in the spotlight? The solution is an effective media outreach. Media outreach is an important part of public relations because it helps your brand connect...
Preparing for Legal Entity Identifier registration: Must-have documents to get started
The process of obtaining a Legal Entity Identifier (LEI) can seem overwhelming at first, but preparation is key. Understanding the necessary steps to ensure smooth registration is essential. Having the correct information and paperwork ready can make the process much...
Brewing success: How companies in the well-being and entertainment industry can enhance their brand through strategic PR
The wellness and entertainment industries are fast-paced and highly competitive. Your brand can thrive one minute and be forgotten the next. That’s why it’s essential to have PR strategies that help you establish a name for yourself. Whether your company focuses on...
The role of technology in preventing PR disasters caused by data mismanagement
Unauthorized access to computer systems or account details puts the integrity of corporate data and customer trust at risk. If not resolved quickly and effectively, these incidents can become financial crises for businesses. For these scenarios, sophisticated...
Crafting a memorable brand: 5 ways that images speak louder than words
In the competitive realm of public relations and brand reputation management, impactful imagery is a game-changer. Visuals have the unique ability to connect with audiences instantly, tell compelling stories, and foster deeper engagement. They provide consistency...
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360PR+ Agency Powers Brand Communications Named a Top Public Relations Firm for Franchise Brands
NEW YORK, Oct. 22, 2024 – For the fourth consecutive year, 360PR+ agency Powers Brand Communications has been named to Entrepreneur magazine’s Top Public Relations Firms for Franchise Brands list. The annual ranking is based on a survey of more than 1,100 franchisors...
Former DeVries CEO Hovland Launches Altitude Co, a Boutique PR Agency
Built to Drive Clarity, Distinction and Impact for Leaders, Brands and Companies New York, NY – October 22, 2024 – Today marks the official launch of a new boutique communications company, Altitude Co, founded by Heidi Hovland, former DeVries Global CEO, Edelman...
Zapwater Communications Wins Multiple Awards at Publicity Club of Chicago’s Golden Trumpet Awards
CHICAGO (October 22, 2024) – Zapwater Communications, Inc. is proud to announce the agency earned three prestigious awards at the Publicity Club of Chicago’s 66th Annual Golden Trumpet Awards, held on October 16 in downtown Chicago. The Golden Trumpet Awards are...