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Getting the most from your customer experience platform: A detailed guide
A customer experience (CX) platform is the sum of any tool or technology used to help a company manage customer interactions across various touchpoints to improve customer service. These touchpoints could be online (social media, email marketing, and the website) or...
8 trends in financial marketing and PR affecting media
The landscape of financial PR and marketing is undergoing a significant transformation, influenced by technological advancements, changing consumer behaviors, and evolving regulatory environments. This essay explores key trends in financial marketing and their impact...
20 current marketing trends in tech publicity to watch
Technology public relations is an ever-evolving field with emerging trends shaping how companies communicate and market their innovations. Here are 20 current marketing trends in tech publicity: 1. AI-Driven Content Creation: Leveraging artificial intelligence to...
Impactful customer service is non-negotiable for brands in today’s market
Customer service has always been a pinnacle of business success—however, it has never been as important as it is now in today’s market. In addition to past word-of-mouth recommendations, which were the dominant form of brand referrals, it’s now easier than ever for...
PR vs marketing vs sales: How to find the bridge?
As a PR company, we often see clients' confusion about what PR actually is and how it works. We often hear questions like: “How will PR improve our sales? How many clients will it bring to us?” These questions highlight a misunderstanding of the unique role PR plays...
Making a hybrid work model work for today’s communications agency
Let’s face it: today’s workplace is unrecognizable from the workplace of five years ago. One of the biggest difficulties leaders face is finding the right balance when it comes to remote vs. in-office work time. Due to changing work habits (and those made a necessity...
18 innovative corporate communications programs, tools and strategies
Corporate communications programs are vital for managing and enhancing a company's reputation, internal and external communication, and overall brand image. As we move into 2025, several key trends and innovations are shaping the landscape of corporate communications....
Crafting a content-driven PR strategy on social media to boost engagement
A great public relations strategy shapes the perception of your business for both consumers and investors alike. Establishing a firm social media and web presence allows a brand to continuously connect with its stakeholders and consumer base, relaying information,...
How to leverage market gap analysis for a more effective PR strategy
Businesses are constantly searching for a competitive advantage. Odds are you have overlooked one of the most potent tools at your disposal: market gap analysis. Just think. When was the last time you asked yourself, ‘What is the business outcome I want to achieve,...
Why strategic web development is key to growing your nonprofit in 2024 and beyond
Running a nonprofit in 2024 isn’t all that different from running a business. Both are cutthroat endeavors, with fierce competition to stand out, whether it is raising funds, deploying them efficiently, or building a reputable and recognizable brand over time. As a...
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MP&F Adds Kimberly Hood and Laura Braam as SVPs
MP&F, the 37-year-old full-service agency based in Nashville, has named two new SVPs to its ranks. Kimberly Hood joins as SVP of Media Business Strategy and will oversee a team of 10 paid media experts and work across the agency’s client roster. And, Laura Braam...
Public Relations Global Network Adds Four Agencies, Expanding its Presence in Taiwan, Spain and the United States
NEW YORK / LONDON – October 22, 2024 – The Public Relations Global Network (PRGN) announced today it has added four new agencies in Taiwan, Spain, Florida and Oregon. The additions raise the number of member agencies in the network to 58, enhancing its ability to...
Liminal Appoints Lisa Simmons as Senior Publicist
LONDON, UK – October 22, 2024 – Liminal, a leading communications consultancy specialising in the financial services sector, is delighted to announce the appointment of Lisa Simmons as Senior Publicist. With over 15 years of experience in public relations, digital...