PR News Archive
Flip the script: 7 ways to turn negative branding into a positive PR success story
One of the top skills you can have as a PR rep? Using bad publicity or negative perceptions to create an opportunity for success is especially important in a digital-first world where brands are more vulnerable than ever to public scrutiny and social backlash. Whether...
When startup executives ‘don’t have time for PR’
In the fast-paced world of startups, where every minute is consumed by product development, investor meetings, and growth strategies, public relations (PR) often takes a back seat. For many startup executives, PR can feel like a “nice-to-have” rather than a “must-do,”...
3 ways AI email assistants streamline daily operations for marketing and PR teams
There are many tasks that take a chunk of time and energy from marketing and PR teams. Things like following up with media publications, collaborating with influencers, and sharing campaign updates with a team member are time-consuming. Moreover, they also require...
10 tips for successful hospitality digital marketing campaigns
In the fast-paced and highly competitive hospitality industry, effective hospitality digital marketing campaigns are essential for attracting and retaining guests. With the rise of digital platforms and changing consumer behaviors, hospitality marketing agencies must...
6 types of content you need on your website for maximum engagement and conversions
Your website is your storefront, which is why you need to put your best foot forward if you want to attract your target audience. But, unlike traditional mall, a digital marketplace is huge, meaning that you compete against thousands of other companies. With more...
How your brand logo and PR campaigns work together to connect and engage
In today’s fast-paced digital world, your brand’s public image matters more than ever, and effective public relations campaigns are critical to shaping that image. At the heart of these efforts lies a powerful tool that many companies overlook: the logo. Your logo is...
Building through integrated teamwork: PR strategies for strengthening business image
Almost all businesses need public relations. However, what is too often overlooked is that PR teams can also benefit from working with other company departments. When PR is treated as a separate entity rather than integrated into a broader workforce, problems often...
10 SEO-friendly content strategies for PR campaigns
Planning your next public relations campaign? One thing you don’t want to overlook is search engine optimization (SEO). As digital PR campaigns take off, SEO is and will remain a cornerstone of a successful strategy. For this reason, you’ll want to know where the two...
Crisis performance strategies: 8 ways to turn chaos into opportunity
Chaos hits when you least expect it. One minute, your client’s brand is thriving. And the next, a social media storm or event puts everything at risk. But here’s the thing … Crises don’t have to break your client’s brand. Handling a crisis with integrity can showcase...
20 examples of great digital marketing for app launches in 2024
Digital marketing agencies pushed hard in 2024 for great work on app launches. Here are some of the best digital marketing campaigns from 2024 that exemplify effective strategies for app launches: 1) Spotify: To promote its new podcast features, Spotify launched a...
The Presidential PR textbook: 2024 political campaigning examples with lessons for PR
There are many valuable PR lessons that are not taught in communications classes that can be learned by keeping up with the news—and the current presidential election provides quite a few. A non-partisan review shows that vice president Kamala Harris provides lessons...
The future of PR is here: How AI analytics can transform your campaigns
You’ve just wrapped up a massive PR campaign for your company’s new product launch. The press releases went out, influencers shared your content, and news outlets picked up your story. The buzz feels great, but as you sit down to measure the results, you’re stuck...