ICYMI, reputation is no longer built solely on quality, convenience and price: Myriad other factors are now taken into account when your target clients—whether they’re individual consumers shopping for products or other businesses purchasing your services—are deciding...
Asian-American women are shaping brands and products through trendsetting buying behaviors heavily influenced by a global perspective and multicultural sensibility. According to a new Nielsen report, Asian-American Women: Digitally Fluent with an Intercultural...
Today, IT decision makers (ITDMs) say that half (50 percent) of all corporate data in the enterprise is held on laptops and desktops, instead of in the data center or centralized servers. In the U.S., this rises to as much as 60 percent. Simultaneously, the...
As the U.S. job market tightens and wages grow, there is a widening disconnect between how employees and employers think about work. To help companies understand this disconnect, the ADP Research Institute (ADPRI) commissioned a new survey to understand what workers...
As brick-and-mortar retailers continue trying to outwit their ecommerce rivals in the ongoing battle for consumer love, new research shows that shoppers’ true preference is to use both mediums complementarily—consumers are increasingly making final, in-store...
Despite social media’s complete market saturation, a majority of small businesses just can’t figure out how to get the ball rolling with their own social marketing—and are failing to attract new customers as a result. This is the key finding of new research from...
New research from UK-based predictive analytics firm Warwick Analytics shows that while Voice of Customer (VoC) data is being used to drive insight and actions, a significant chasm exists between what customer experience (CX) pros analyze today and what they want to...
More than any generation before them, Gen Z has distinct expectations of brands with regard to customer experience, service and engagement through emerging channels, new research from American Express and Forrester Consulting reveals. The study findings show that Gen...
In an age where ideas are increasingly conveyed through infographics, snackable soundbites and limited characters, Forbes Insights and Deloitte have produced a report that stands counter to the general perception that brevity and digital content are most effective in...
Whether you call it "provoking" or "challenging," the insights-led messaging approach that made big news in the Harvard Business Review and several subsequent books has become all the rage in the last few years. Surprisingly, though, it turns out that disrupting your...
Millennials are breathing life into retail brands, according to new research from The Harris Poll—compared to older generations, Gen Yers award higher brand equity to nearly all retail categories assessed. Hardware and home stores, favored by baby boomers, is the sole...
Nearly 70 percent of American decision-makers and managers rely on search results in making business decisions—and nearly 75% say they have decided not to conduct business based on negative information found in internet search engines, according to a new national poll...