When monitoring tools are used in a workplace setting, finding the delicate balance between enhancing employee productivity and maintaining privacy can be a real challenge. How can you boost output without hurting your team’s morale or your company’s image? Let’s...
If you work in marketing, you’ll be very aware of Google and other entities phasing out the use of third-party cookies. These cookies store data on your browser that allows organizations to track your online behavior and deliver targeted ads to you. While many may be...
Effective communication is crucial for building a strong brand identity. In a world where information moves fast, brands must communicate their values and message clearly. This helps them connect with their audience, stand out from competitors, and create lasting...
Media monitoring is typically talked about from a brand-building perspective, yet it’s just as relevant in a healthcare context, since keeping communication seamless when crises strike is a must for providers in this sector. If this has piqued your curiosity, hold...
Did you know that 89 percent of marketers leverage Facebook to run campaigns that help them generate traction online and attract more conversions? Facebook is a popular choice and a leading social media platform that users representing diverse generations prefer. So,...
Advertising spend is at an all-time high and Retail Media Networks (RMN), in particular, are among the fastest-growing segments when compared to other categories like social media, search, and connected TV. With retail media advertising anticipated to grow 21.3...
Game development is advancing at an unprecedented pace, driven by the need for constant innovation and new technology. The gaming industry has transformed into a multifaceted space where tools like AI, VR, AR, and Blockchain are redefining how games are created and...
In this fast-growing and globalized environment, brand image plays an important role in marketers’ success and failure. The perceptions people have towards your brand online determine matters such as customer trust and the growth of a business. The current world is...
When we talk about financial analytics, especially in the context of the construction industry, we often think of its use in project management, budgeting, and cost control. While financial analytics comes in useful in these cases, its use cases extend to other areas...
Former President Donald Trump has been using an old PR strategy in his bid for reelection. His tactics are to blame Kamala Harris and anyone else except himself for every problem in our country. Blaming someone else is a tactic that some entities in crisis situations...
Purpose-driven marketing is changing how brands connect with audiences. It goes beyond promoting products, focusing on aligning a brand's values with meaningful societal or environmental causes. This isn’t just a passing trend; it's becoming a cornerstone of modern...
Did you know that many consumers believe AI will change how they interact with companies in the next two years? Customer experience through artificial intelligence means using AI technologies to improve customer interactions, optimize business processes, and boost...