Carilion Clinic is a not-for-profit healthcare organization. The PR Manager at Carilion wished to confidently measure their reputation in the various communities that they served and report that sentiment to senior executives in the organization. Their previous media monitoring reports were filled with too much noise, and they could never be certain about the accuracy of the data. The communications team was forced to spend hours vetting and editing these reports instead of on crafting and executive winning strategy.

The PR Manager needed a solution that would allow him to easily illustrate to the communications team, leadership, and other stakeholders, the real value of the PR work Carilion does. Agility worked with Carilion Clinic to build what became known as the Reputation Radar Report, which combines earned media and social media sentiment scores. The result is a reputation score, distilled from hundreds of mentions into a single, easy-to-read number, that can be replicated week over week and month over month so everyone can compare apples to apples. The Carilion team says the reports are far more accurate and far more trustworthy than those they were receiving before Agility.

The benefits of the Reputation Radar Report have been many, but the most far-reaching is that Carilion’s leadership trusts the reputation score, and what the report is telling them about their place in the community.