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Political PR fallout from Trump rally comic shows the importance of controlling your spokesperson
During Donald Trump’s Madison Square Garden rally on October 27, stand-up comedian Tony Hinchcliff unleashed a wave of insults and vulgar statements about Jews, Palestinians, Latinos and African Americans. Even though Mr. Trump and other Republicans said they...
5 powerful content marketing strategies to elevate your brand
In today's crowded media landscape, your brand cannot stand out through traditional PR tactics alone. The call for measurable results is more compelling now than ever before. The pressure on public relations professionals has never exceeded delivering legitimate press...
From viral videos to PR wins: Cracking the code on TikTok marketing data
From its early days as a funny video-sharing platform, TikTok has grown into a full-fledged, global marketing juggernaut for brands and PR practitioners. Among the world's fastest-growing social media platforms, TikTok provides opportunities to connect with audiences...
12 trends to watch in SaaS digital marketing
The Software as a Service (SaaS) model has revolutionized the way software is delivered and consumed. As businesses continue to embrace digital transformation, the landscape of SaaS marketing is evolving rapidly. In this article, we will explore the latest trends in...
Sports marketing misfire: BOS Nation’s blueprint for a Boston comeback
Nearly sixteen years ago the Boston Breakers were officially unveiled as Massachusetts’ only professional women’s sports team, inspiring young female athletes who idolized players like Heather O'Reilly and Kristine Lilly. To any little soccer girl like myself, the...
New study shows how AI will drive massive changes to market research in 2025, revealing 4 key trends that will reshape the industry
Leaving no stone unturned, AI continues its march through the nooks and crannies of business operations, and new research from experience management firm Qualtrics reveals a significant impact on market research in the coming year and beyond—showing that within three...
Watching social media trends: A complete guide to Instagram Analytics in 2025
Growing on Instagram in 2025 will require more than just creativity. Sure, creativity helps you stand out, but without understanding the data behind your posts, you might be missing out on significant engagement and reach. That’s where Instagram Analytics comes in. By...
A PR lesson from Kamala Harris’ campaign that all practitioners should learn
As I write this essay on October 23, unlike the pundits on cable TV, or the print pundits known as columnists, I don’t know who will be elected president. But at this juncture I know two things: It doesn’t look good for Ms Harris. Her once former lead over the former...
The power of integrated strategies: How IT, marketing, and PR drive business success
In today's fast-paced, digitally-driven world, businesses cannot thrive in silos. The integration of Information Technology (IT), Marketing, and Public Relations (PR) is critical to creating cohesive, adaptable strategies that enhance brand visibility, customer...
10 key trends in cybersecurity PR and marketing for effective reach and engagement
Cybersecurity PR and marketing is evolving to keep pace with the rapidly changing landscape of digital threats and technological advancements. Here are ten key trends in cybersecurity marketing that organizations should consider to effectively reach and engage their...
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Cultural Curiosity, Personal Safety and Multidestination Journeys Top Priorities for American and Canadian Travelers in New MMGY and USTOA Survey
In-depth study by MMGY and USTOA examines North Americans’ influence on international travel while highlighting key regional differences Kansas City, MO (Oct. 30, 2024) – Just days before a national election with global implications, North Americans are weighing in...
Hall of Fame Village selects 360PR+ to launch national campaign for the 100-acre sports and entertainment destination
NEW YORK – 360PR+ has been selected as public relations agency of record for Hall of Fame Village, a 100-acre sports and entertainment destination in Canton, Ohio surrounding the Pro Football Hall of Fame. A division of Hall of Fame Resort & Entertainment Company,...
Clarity Global Crisis Council announced, to lead expanded crisis and reputation management services
Strategic communications and digital marketing agency Clarity today announced the formation of its Clarity Global Crisis Council, a seasoned team comprising Clarity’s own crisis specialists and a panel of external experts, providing an expanded follow-the-sun crisis...