In today's crowded media landscape, your brand cannot stand out through traditional PR tactics alone. The call for measurable results is more compelling now than ever before. The pressure on public relations professionals has never exceeded delivering legitimate press...
Affiliate marketing software solutions for B2B companies—key functions, benefits and brands
B2B companies are using affiliate marketing to promote their products or services. This is one of the strongest marketing strategies as of now. The affiliates covered here drive leads and boost revenue for the company. As this segment of marketing is complex, the...
The future of game development: Trends to consider when hiring a game developer
Game development is advancing at an unprecedented pace, driven by the need for constant innovation and new technology. The gaming industry has transformed into a multifaceted space where tools like AI, VR, AR, and Blockchain are redefining how games are created and...
Building your brand image: Managing reputation in the digital age
In this fast-growing and globalized environment, brand image plays an important role in marketers’ success and failure. The perceptions people have towards your brand online determine matters such as customer trust and the growth of a business. The current world is...
9 ways to hone your media targeting strategies for success
Creating a media marketing strategy is about connecting with your customers—reaching them with the latest updates on your company, products, or services, and increasing brand awareness among your target audience in an interesting manner. For that, first you need to...
Tips, challenges and best practices for utilizing social media in your business strategy
Business practices have been significantly reshaped by social media, as evidenced by compelling statistics. For example, these platforms command a significant portion of online activity, consuming 22 percent of users' time across popular networks like Facebook,...