Generative AI is intelligent software that can help create conversations, images, videos, and more. It is the next step of artificial intelligence. You can train it to learn human language, programming languages, art, chemistry, biology, or any complex subject matter....
In today’s fast-paced digital world, your brand’s public image matters more than ever, and effective public relations campaigns are critical to shaping that image. At the heart of these efforts lies a powerful tool that many companies overlook: the logo. Your logo is...
Your logo says a lot about your brand without uttering a word. It shapes first impressions and sticks in people’s minds. Smart design decisions can elevate public perception, turning curiosity into lasting loyalty. What’s the secret to an impactful logo that aligns...
Effective communication is crucial for building a strong brand identity. In a world where information moves fast, brands must communicate their values and message clearly. This helps them connect with their audience, stand out from competitors, and create lasting...
“Frustrating” doesn’t do it justice. You put your heart and soul into crafting what you thought was the perfect PR campaign, only to watch it all fall flat. A horrible mix of confusion, embarrassment, and deflation washes over you. What went wrong? You might feel...
Today, many startups struggle to find the right tech leadership to innovate their growth. This is where “CTO as a Service” for startups comes into play. It is a game-changing solution that offers startups the expertise of a talented Chief Technology Officer without...
AI is here and it’s not showing any signs of going anywhere soon. So communicators need to look at AI as a tool that can support, speed up, and even improve the way you work, including how you manage your PR strategy. Crucially, AI is changing the way searches are...
When running a PR campaign, like it or not you’re going to be using a lot of software. That’s easy if you’re computer savvy or maybe an early adopter of new technology. But there are people who are great at PR content, copywriting, analytics, and dealing with...
If you're a communications specialist looking to advance or kick-start your career, your resume isn't just a document; it's a strategic communication tool. Consider it the initial pitch that can make or break your chance for an interview. So how do you ensure yours...
Hey there, captains of the digital workspace! If you're steering a team across this wild internet ocean, it's crucial to drop anchor occasionally and show some much-needed appreciation. A little love goes a long way, especially when your crew is remote. But how do...
PR is all about increasing brand awareness and positioning your business as a credible voice within your industry, and in many ways, this relies on how you ‘hook’ your audience and journalists. Newsworthy content should be engaging, insightful, and spark emotion....
Any business person who wants to make a profit knows they need to create a product or service that people want to purchase repeatedly. Easier said than done, yes, but entirely possible—if you understand the principles of product design and how it fits into your...