What are the industry norms when pitching the media?

We asked over 3,700 PR and communications professionals about their media relations practices—and they didn’t hold back.

Pros from around the world shared their preferred methods when it comes to:

• The average number of journalists to pitch for a story
• The value-adds that help generate coverage
• The best time to send a follow up
• The metrics to measure media outreach success

We also dove into how these practices differ depending on geography, work situation, and seniority level.

Get your copy today to see how your outreach habits stack up to others in the industry!