Public relations professionals understand the delicate dance of managing a brand's image. But when a crisis erupts, meticulously crafted plans can be thrown into disarray. Negative headlines erupt, public sentiment sours, and the pressure to respond mounts. In these...
The call of the wild resonates with many, and outdoor brands hold the coveted key to the door of adventure. Amidst a bustling marketplace brimming with tents, kayaks, and hiking boots, the challenge lies in ensuring one's brand stands out, resonating with the current...
In an era of constant connection, the reputation of a brand can be as delicate as porcelain. An unfortunate step, faulty product, or unhappy customer with significant social media influence can ignite a public relations disaster, producing tremors that may reverberate...
Customer reviews aren’t just a way for companies to gain more trust from consumers. When used effectively they’re also a beneficial way to boost a website’s SEO ranking. Customer reviews are used to familiarize consumers with a brand, and to publicly share what past...
The public relations and beauty industries are constantly changing. Many are noting the big transition in PR from brands sending out traditional press releases to outlets to brands sending out product samples to influencers or freelance editors who review those...
The elderly have more spending power, but are often overlooked by marketers—67 percent of baby boomers possess smartphones, and account for 59 percent of digital purchases. It is evident that this generation is technologically more savvy than the younger generations...
These days, many companies in the B2B industry are facing a lot of marketing challenges, which makes it difficult for them to cut through the crowded market and generate results. In all of their promotional efforts, they have to focus on connecting with new consumers,...
From writing press releases to communicating with the media, the job of public relations professionals isn’t the easiest thing in the world. Having to constantly promote clients and improve their public image, organize events, prepare presentations, do different...
There are certain skills that anyone working on or in internal communications or public relations should have, and they’re the key ingredients to learning, growing, and strengthening a business that achieves success. While some of the basic skills, such as writing and...
The last year has proven to be a notable one for brands and their commercials. Even though most of the time it’s leading up to the Super Bowl that companies start their ad campaigns around the country, last year was filled with some great ads from the very start. Ford...
Social media platforms are a great place for sharing content and communicating with others, but they’re also a great place for misinformation and conspiracy theories. Unfortunately, in the last few years, many consumers have lost a lot of trust in brands, and trust...
It’s not always an easy thing for businesses to get inside the minds of their customers. Even if a company believes it has figured out all of its target audience’s wants and needs, there are going to be new trends, preferences, or technologies that emerge which change...