SEO, or Search Engine Optimization, is the practice and methodology of enhancing a website's visibility and ranking on search engine results pages (SERPs). In its essence, SEO aims to improve organic (non-paid) traffic to a website by optimizing various elements that...
Technology PR is a dynamic field that requires a blend of strategic insight, industry knowledge, and effective communication skills. Here are ten tips to excel in technology public relations: 1) Understand the Technology and Market Tip: Deeply understand the...
Imagine a pair of your old jeans. What if instead of throwing them away, you could refashion them? Turn them into a stylish tote bag, phone or tablet covers, or even denim coasters and give them a new leash of life. Similarly consider your video content properties....
Digital marketing agencies work with many leading kids brands to build their presence, engage with their audience, and drive sales. Here are 20 effective digital marketing campaigns by kids' brands: 1) LEGO's “LEGO Life” App LEGO launched the “LEGO Life” app, a social...
When used and timed right, press releases can help your business in multiple ways. Not only can they help you showcase your financial performance and related information to your stakeholders, but they can also boost your visibility among competitors. As formal...
Press releases are a chance to amplify a brand’s message. But too often, companies see little return on their efforts. The problem is that press release distribution has its challenges. Falling into these traps can derail even the most compelling press release. And...
In public relations, cutting costs is not an easy feat. You need resources to maintain a brand's image and build strong media relationships. Lowering the budget could mean compromising the value of communications. With email marketing, though, PR firms and...
A personal brand can help you make a better impression on prospective employers, earn new clients, and increase your chances of achieving a host of other professional goals. But what if you don’t have any elements in place for your personal brand? How can you build a...
Do you want more people to see your business, improve your reputation, and get media attention that puts you in the spotlight? The solution is an effective media outreach. Media outreach is an important part of public relations because it helps your brand connect...
The process of obtaining a Legal Entity Identifier (LEI) can seem overwhelming at first, but preparation is key. Understanding the necessary steps to ensure smooth registration is essential. Having the correct information and paperwork ready can make the process much...
The wellness and entertainment industries are fast-paced and highly competitive. Your brand can thrive one minute and be forgotten the next. That’s why it’s essential to have PR strategies that help you establish a name for yourself. Whether your company focuses on...
Unauthorized access to computer systems or account details puts the integrity of corporate data and customer trust at risk. If not resolved quickly and effectively, these incidents can become financial crises for businesses. For these scenarios, sophisticated...