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20 examples of great digital marketing for app launches in 2024
Digital marketing agencies pushed hard in 2024 for great work on app launches. Here are some of the best digital marketing campaigns from 2024 that exemplify effective strategies for app launches: 1) Spotify: To promote its new podcast features, Spotify launched a...
The Presidential PR textbook: 2024 political campaigning examples with lessons for PR
There are many valuable PR lessons that are not taught in communications classes that can be learned by keeping up with the news—and the current presidential election provides quite a few. A non-partisan review shows that vice president Kamala Harris provides lessons...
The future of PR is here: How AI analytics can transform your campaigns
You’ve just wrapped up a massive PR campaign for your company’s new product launch. The press releases went out, influencers shared your content, and news outlets picked up your story. The buzz feels great, but as you sit down to measure the results, you’re stuck...
10 of the best marketing techniques for growing your business
The reality is that competition is on the rise for every business entity at this stage. You need to market your business since you are running one. In this article, we will describe various marketing methods. It will also describe how it may be useful for growth in...
Enhancing cybersecurity PR strategies with social media analytics
As cybersecurity threats continue to evolve, organizations must adopt innovative strategies to enhance their public relations efforts. Social media analytics has emerged as a vital tool for measuring the effectiveness of cybersecurity communications, understanding...
7 simple strategies to revitalize your brand for fresh appeal
Refreshing your business’s brand isn’t just about updating a logo or changing a tagline; it’s about reimagining the way your company is perceived in an evolving marketplace. Whether your brand feels outdated or no longer resonates with your audience, a thoughtful...
The future of travel PR: 6 tips for adapting to change and innovating for success
The travel industry is in a state of transformation as it adapts to a post-pandemic world. With changing consumer expectations, technological advancements, and a growing focus on sustainability, the role of travel PR has never been more critical. In 2024, travel PR...
Customer experience management—why you need it, best options, and common challenges
Customer experience management plays a vital role in ensuring your customers have a positive experience at every interaction with your brand. It involves carefully managing the customer journey to build stronger relationships and develop trust. In this guide, we will...
How AI will transform crisis management and stakeholder engagement in 2025
As technology continues to reshape industries, the integration of AI in public relations is poised to be one of the defining trends in 2025. AI has evolved from a supporting tool to a strategic necessity, redefining how companies manage crises and engage...
6 steps to using gamification in PR: Engaging audiences with interactive campaigns
Games, whether actual sports, fun trivia, or mobile games, resonate with the audiences. They have the power to gather and unite people. So, ever thought of incorporating games into your public relations campaigns? Enter gamification, one of the PR trends in 2024...
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THIS MONTH'S WEBINAR
Golin Releases New E-Book to Celebrate National Disability Employment Awareness Month
THRIVE, Golin’s Employee Resource Group for persons with disabilities, launches “Chronically Misunderstood,” a collection of short stories elevating the unique experiences of the agency’s disabled community as they navigate the workplace. CHICAGO (October 28, 2024)...
New research from Mower highlights the impact of friendship for business performance
Data presents compelling support for the value of customer relationships built on trust, relevance and affection NEW YORK—Oct. 15, 2024— Leading independent marketing, advertising and public relations agency Mower has released its 2024 Making Fierce Friends™ report,...
New APCO Research Reveals CEO Thought Leadership is Crucial for Business Growth
Executive Positioning Services In August 2024, APCO’s research arm, APCO Insight, conducted a nationally representative survey of over 1,000 adults living in the United States to explore perceptions of expectations of customers, employees and other stakeholders...