PR News
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The new importance of brand reputation in B2B marketing—and 6 ways to get it
Brand reputation is not just an afterthought —it’s a crucial driver of business success. Did you know that 97 percent of B2B marketers believe that brand marketing plays a key role in creating awareness and building trust? Source In fact, companies with a strong...
10 rules to succeed at hospitality digital marketing
In today’s digital landscape, effective hospitality digital marketing is crucial for hospitality businesses looking to thrive in a competitive market. With travelers increasingly relying on online platforms to research, book, and review their experiences, a robust...
6 ways effective document management drives success in the marketing industry
The marketing industry relies on reports, whitepapers, charts, images, and posts. In other words, you create, edit, and review so many documents on a monthly basis that it’s not even funny. It gets even more complex, seeing how many people work on the same document,...
The power of PR in shaping modern businesses
Public relations is a dynamic force that assists firms in managing their reputation and connecting with their target audiences. In today's digital age, public relations has expanded beyond traditional media relations to include online platforms and social media,...
Eye-catching logo design tips for enhancing your brand’s PR strategy
Your logo says a lot about your brand without uttering a word. It shapes first impressions and sticks in people’s minds. Smart design decisions can elevate public perception, turning curiosity into lasting loyalty. What’s the secret to an impactful logo that aligns...
The future of PR in the workplace: Navigating emerging trends and challenges
Public relations is evolving rapidly, driven by advancements in technology, shifting workplace cultures, and changing societal expectations. As organizations increasingly recognize the importance of managing their reputations and engaging with both internal and...
Unlocking success: 7 steps to achieve business growth and expansion
Every startup begins its journey with a big dream: to become a booming business someday with scalable growth. However, not every business can achieve its goal in the long run. Some minor and major mistakes in strategy planning, or the inability to cope with the...
5 ways small business tools can streamline your PR campaigns
In today’s fast-paced digital world, small businesses face specific challenges in managing their public relations efforts. It is possible to turn these challenges into chances to grow and gain attention. Reducing grandiosity in PR campaigns is beneficial in terms of...
Evolution of cybersecurity PR: From crisis management to proactive strategy
In an era where data breaches and cyberattacks dominate headlines, the relationship between cybersecurity and public relations has evolved significantly. Gone are the days when PR was merely a reactive tool employed after a crisis. Today, cybersecurity PR is becoming...
5 steps to creating a successful PR strategy, and key components to include
PR allows businesses to create and manage the reputation of their brand, gain objective visibility for their products and services, and establish crisis management plans for inevitable shortfalls or troublesome perspectives that emerge on social networks. With...
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THIS MONTH'S WEBINAR
Sloane & Company Welcomes Sean Groman as Senior Vice President
Groman’s experience in media broadcast and corporate communications for global brands will offer added value to clients and the firm New York, NY — Sloane & Company, a strategic communications firm at the intersection of valuation and reputation, is pleased to...
Profile Launches New ESG Thought Leadership Unit to Capitalise on Growth
Profile, the global thought leadership agency, has launched a new ESG thought leadership unit as it seeks to capitalise on growing demand from corporate clients to position themselves as leaders in the burgeoning environmental, green, and wider impact space. The...
(W)right On Communications Named PR Team of the Year
The California headquartered agency also received three additional awards for its integrated communications, social media and creative work in prestigious regional competition SAN DIEGO; Oct. 23, 2024 – (W)right On Communications, a leading strategic communications...