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Affiliate marketing software solutions for B2B companies—key functions, benefits and brands
B2B companies are using affiliate marketing to promote their products or services. This is one of the strongest marketing strategies as of now. The affiliates covered here drive leads and boost revenue for the company. As this segment of marketing is complex, the...
10 ways marketing strategies benefit from managed IT services
Today’s business environment provides that success in the atmosphere depends on periodic and robust IT support for marketing campaigns. Managed IT services offer companies the opportunity and expertise to enhance their marketing strategies. Below, we will consider ten...
Visual storytelling in communications: How professional portraits enhance your brand’s image
In the age of digital communication, storytelling has become a powerful tool in communications. With consumers inundated by a barrage of information, brands are increasingly turning to visual storytelling to capture attention and convey messages effectively. One of...
8 ways to maximize ROI through strategic content partnerships—and how to find partners
Content partnerships are a great way to pool resources, reach a much larger audience with your marketing efforts, and build trust in your market. But what exactly are content partnerships, how do you find the right partner, and how can you maximize your ROI? When it...
Why PR professionals need SEO: Enhancing visibility and credibility
The world of public relations is changing fast. The internet has become the main source of information for most people. This shift means PR pros must now use search engine optimization (SEO) in their work. SEO helps your content show up when people search online. It's...
8 great casino spokespersons, including James Bond, J. Lo & Celine Dion
To win at gambling PR often requires a good spokesman. Choosing an ideal spokesperson for a casino involves understanding both the target audience and the brand’s identity. A spokesperson needs to embody the casino’s values, appeal to its clientele, and enhance its...
From vision to execution: How seamless LED video walls lead to flawless event production
What's an event without lighting, right? Therefore, good lighting is always in demand. So, today we are going to discuss how to get the best lighting for your next event. LED video walls are trending because they are versatile, mobile, easy to hire, and add...
The future of SEO: Where we’re at now, evolving trends, and predictions and forecasts
SEO, or Search Engine Optimization, is the practice and methodology of enhancing a website's visibility and ranking on search engine results pages (SERPs). In its essence, SEO aims to improve organic (non-paid) traffic to a website by optimizing various elements that...
10 insightful tips for succeeding in technology PR
Technology PR is a dynamic field that requires a blend of strategic insight, industry knowledge, and effective communication skills. Here are ten tips to excel in technology public relations: 1) Understand the Technology and Market Tip: Deeply understand the...
7 creative ways to repurpose your video content on social media
Imagine a pair of your old jeans. What if instead of throwing them away, you could refashion them? Turn them into a stylish tote bag, phone or tablet covers, or even denim coasters and give them a new leash of life. Similarly consider your video content properties....
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Caliber Corporate Advisers Welcomes Senior Hires Scott Paer and Will Barthel
Leading fintech marketing and communications agency strengthens account, sales and marketing teams in support of continued growth NEW YORK, NY / October 23, 2024 / Caliber Corporate Advisers, a leading marketing and communications agency for fintech and financial...
Voltalis Partners with AKQA and The Agency to Bolster Energy Flexibility Technology Brand in the UK
[London, 23.10.24] - Voltalis, a pioneer in energy flexibility technology, has announced new partnerships with leading creative and digital media agencies AKQA and The Agency. These collaborations aim to boost Voltalis' brand identity and digital media presence as the...
IPREX Welcomes Agency in India
Bloomingdale Public Relations Becomes New Iprex Partner in India CORK, IRELAND (October 22, 2024) – IPREX Global President, and Founder and Chief Executive of AM O’Sullivan PR, Ann-Marie O’Sullivan, has announced the onboarding of IPREX’s newest partner, Bloomingdale...