PR News
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Starting a new business? Here’s how to protect your customer’s data effectively
When starting a new business, protecting customer data isn’t just a legal requirement—it's key to building trust and safeguarding your reputation. Data breaches can have lasting consequences, from financial penalties to damaged relationships with clients. Establishing...
Flip the script: 7 ways to turn negative branding into a positive PR success story
One of the top skills you can have as a PR rep? Using bad publicity or negative perceptions to create an opportunity for success is especially important in a digital-first world where brands are more vulnerable than ever to public scrutiny and social backlash. Whether...
When startup executives ‘don’t have time for PR’
In the fast-paced world of startups, where every minute is consumed by product development, investor meetings, and growth strategies, public relations (PR) often takes a back seat. For many startup executives, PR can feel like a “nice-to-have” rather than a “must-do,”...
3 ways AI email assistants streamline daily operations for marketing and PR teams
There are many tasks that take a chunk of time and energy from marketing and PR teams. Things like following up with media publications, collaborating with influencers, and sharing campaign updates with a team member are time-consuming. Moreover, they also require...
10 tips for successful hospitality digital marketing campaigns
In the fast-paced and highly competitive hospitality industry, effective hospitality digital marketing campaigns are essential for attracting and retaining guests. With the rise of digital platforms and changing consumer behaviors, hospitality marketing agencies must...
6 types of content you need on your website for maximum engagement and conversions
Your website is your storefront, which is why you need to put your best foot forward if you want to attract your target audience. But, unlike traditional mall, a digital marketplace is huge, meaning that you compete against thousands of other companies. With more...
How your brand logo and PR campaigns work together to connect and engage
In today’s fast-paced digital world, your brand’s public image matters more than ever, and effective public relations campaigns are critical to shaping that image. At the heart of these efforts lies a powerful tool that many companies overlook: the logo. Your logo is...
Building through integrated teamwork: PR strategies for strengthening business image
Almost all businesses need public relations. However, what is too often overlooked is that PR teams can also benefit from working with other company departments. When PR is treated as a separate entity rather than integrated into a broader workforce, problems often...
10 SEO-friendly content strategies for PR campaigns
Planning your next public relations campaign? One thing you don’t want to overlook is search engine optimization (SEO). As digital PR campaigns take off, SEO is and will remain a cornerstone of a successful strategy. For this reason, you’ll want to know where the two...
Crisis performance strategies: 8 ways to turn chaos into opportunity
Chaos hits when you least expect it. One minute, your client’s brand is thriving. And the next, a social media storm or event puts everything at risk. But here’s the thing … Crises don’t have to break your client’s brand. Handling a crisis with integrity can showcase...
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THIS MONTH'S WEBINAR
Adam Ritchie Brand Direction Launches Mission Control
BOSTON, November 1, 2024 — The moves behind the world's smartest marketing campaigns are being uncovered, and one of the most award-winning creators in the industry is showing teams how to use them. Mission Control by Adam Ritchie Brand Direction is a staff training...
B2B Creators On the Rise With Three in Five Creators Set to Increase Their Presence on Linkedin
New research by global creator agency, Billion Dollar Boy, reveals a surge in creators exploring LinkedIn, with three in five creators committed to increasing their presence on the platform over the next year Creators are drawn to the platform for its high engagement...
The Brandman Agency Named Agency of Record for Fairmont Golden Prague, Opening Spring 2025
NEW YORK, NEW YORK (October 29, 2024) — Fairmont Golden Prague has appointed The Brandman Agency as its agency of record for both the United States and United Kingdom markets. The property is pleased to stand alongside such prominent figures within the agency’s...